Nike asked me to bring their new range of Night Running apparel and footwear to life in a way that would engage with key opinion formers and create a unique creative response to their clothing.

I’m a well known light graffiti artist (working user the alias of Sola), and this was the obvious choice of visual treatment to truly bring the clothing to life in a unique and credible way.

Over one very cold night in December the crew took over the Nike ID store in Shoreditch and we proceeded to create a series of images for use as the main creative content.